THE CHALLENGE
Women’s football is one of the world’s fastest-growing sports, and with England hosting the 2022 European Championships, how could we celebrate the sport at every single level?
We wanted to show it wasn’t just the elite, cup-winning superstars making waves in the game, but the nationwide participation and joy of recreation taking it to the next level.
THE SOLUTION
Three films, all released by the BBC during the Women’s EURO 2022 tournament.
When it all boils down to it, football and taking part is all about a love of the game, in whichever form it takes. We shone a light on the true female football fan experience, whether it’s playing for a cause, family, or even just the joy of playing if you get beat every week.
Women’s football has grown enormously in recent years, so we did our best to spread even more of its infectious joy around one of the game’s biggest tournaments.
“I can’t say how much I loved this when I saw it on the euros today! Inspirational.”