With Scotland’s national rugby team in the finest fettle they’ve been in for a while, and a World Cup to compete in, we had to create something that resonated with the everyday fan of Scottish rugby. With Tennent’s the official partner of the team, we wanted something that was true to the partnership; Scottish, proud, hair-raising and inspirational as our lads to a tough task in France.
Raised in Scotland, ready to take on the world. Tennent’s positioning front and centre, with a chest-puffing call to arms for the rugby team. We created a film that infused the character of the Scotland side with the swagger of Tennent’s. We’re Scottish so there was no hubris, just self belief in every single vignette found within this modular sequence which saw every single possible thing raised in honour of the Scotland men’s national team.