CHALLENGE
Microsoft wanted to show how Azure, their cloud computing platform, is helping to transform businesses and improve processes.They paired up with The Guardian Labs to create entertaining, authentic branded content and then came to us to make it happen.
How could we take a complex and technical story and tell it in a way that could inspire and be understood by everyday audiences?
SOLUTION
We worked with Microsoft and The Guardian to script, direct, and produce a short documentary – ‘Beyond The Human Eye’ – showing how AI is transforming UK healthcare.We followed Dr. Gerald Lip, a world-leading radiologist working with AI to revolutionise the field of breast screening, and demonstrated how Microsoft Azure is helping to make this possible.
The film takes a big, complex topic and tells it through a human lens to show the genuine impact the technology is making day-to-day – and how it’s genuinely helping the NHS to save lives.