the challenge

Sometimes we’re feeling great, sometimes we’re feeling sad, but how can we show that without using our words? See Me wanted to get kids comfortable with their mental health, so how can we do that effectively and say our words without using words at all? Sometimes all it takes is a tune or two.

the solution

Have you ever heard of ‘Spotify’? It’s got loads of songs! So we set about creating carefully curated playlists that could link to every emoji imaginable. With Feels FM we encouraged kids to click on an emoji, and a corresponding playlist would link to the emotion, allowing you to say how you’re feeling without saying a word, and keep that feeling going with the tunes you listen to.
“An innovative way
to talk about mental health”
BBC News