THE CHALLENGE
When Scotland’s mens team found themselves back on the biggest stage in football, Tennent’s Lager, Scotland’s national lager, who had been a supporter of the national team for over 20 (painful) years wanted to celebrate our return to the matches that mattered.Big time football, big time Lager, big time ideas.
THE SOLUTION
Coming out of the back of ‘unprecedented times’ we created a campaign that ackonwledged the fact that coming out of a gloval pandemic this tournament, no matter how we performed, signified for a lot of the country to celebrate and enjoy something. Every one in Scotland had a reason to care that we were back, from football to just seeing pals and enjoying something, There was 5 million reasons to care we were back.
“Big fan of this patter… now get tennent’s sold in london!