the challenge

Finally, FINALLY, 23 years later, Scotland were back on the big stage. Our first major tournament qualification since 1998 needed the biggest and best bells and whistles to welcome it in. This was a HUGE brief. How could we gauge the excitement of the nation and throw that into a pre-match film?

How could we hype to the extent this generational buzz deserved?

How could we set box-cars on fire in Fife… we needed a good old fashioned PROMO.

the solution

“Hello, is that one of the world’s biggest bands, Biffy Clyro? Yeah, Studio Something here…” With the legendary Scottish stadium fillers as our backing track, we set about thumping some tubs and getting pulses racing. A visual representation of pride, spirit, emotion and the journey we all had to endure for Scotland’s men to get back to Europe’s biggest football tournament. The eyes of the UK were on Scotland as they got their legs back under the top table. Expect fire, expect archive footage, expect topless musicians, expect atmosphere and get ready to get hyped up.
“this biffy clyro montage is everything!”Jamie Theakston