CHALLENGE

Basketball’s a weird one across much of Europe. It’s one of the most popular sports to play, yet struggles to convert this love of playing into viewing and fandom.

With so many other sports competing for eyeballs on this side of the pond, simply promoting the league isn’t enough to convert casual viewers into NBA fanatics.

So the NBA asked us to help.

Our brief was to entertain, educate and, most importantly, recruit sports fans around Europe who are not already engaging with the NBA and basketball.

SOLUTION

We worked with the NBA to script, direct, and produce a 10-part YouTube series that explains the rules, the rituals, the records, and the stars in one of the most entertaining sports leagues on the planet

We leaned into the 90s aesthetic and paired it with a modern take on the game, to create a fast-paced, smooth-talking series packed with vibrant graphics, swaggering beats and cultural references.

A cinematic scrapbook, and slick encyclopedia of all things basketball.

S…is for something.

HEAD OVER TO YOUTUBE TO WATCH THE FULL SERIES HERE